Structured depth, not surface breadth
Each seminar follows one narrow topic — crawl budget management, or entity-based optimisation, or Core Web Vitals under real server constraints — and stays on it long enough to actually get somewhere useful.
Why Kelamipud
SEO education that sticks — because the details actually matter
Most SEO courses teach the same recycled checklist. We built something different: seminars where practitioners dissect real ranking problems, challenge each other's assumptions, and leave with perspectives they can immediately test.
What makes the difference
Discussion-led, not lecture-heavy
Olgert Naumescu, who runs technical SEO at a mid-sized e-commerce firm in Atlantic Canada, described it plainly: "The format forces you to justify your reasoning aloud, which is when you notice the gaps." Peers catch what slides can't.
Built for the Canadian market context
- Bilingual SERP behaviour covered
- Local pack dynamics for NL-based queries
- Regional crawl frequency patterns
- International targeting edge cases
Tools over theory — always
Sessions reference Screaming Frog logs, Search Console data exports, and GA4 exploration reports — not abstract principles. Participants are expected to bring their own site data when possible.
Ongoing access, not a one-off event
Participants keep access to session recordings, shared workbooks, and the discussion thread for as long as the seminar cohort remains active. Questions that arise three weeks later still get answered.
Small cohorts on purpose
Capped attendance means Britta Vanhooser got three direct feedback rounds on her internal linking architecture during a single session — something impossible in a webinar with hundreds of viewers watching passively.
The honest version
SEO takes longer than anyone advertises
Rankings shift gradually. Algorithm updates redistribute attention in ways that take months to fully measure. Kelamipud's seminars reflect that reality — the goal is building judgement, not hunting shortcuts.
Since 2022, the programme has worked with practitioners ranging from solo consultants managing four-page local sites to in-house specialists at regional media companies. The variance in context is deliberate. When someone managing a government subdomain discusses canonical conflicts with someone running a multilingual Shopify store, both leave with sharper instincts than any solo study session could produce.
Facilitators don't claim to have every answer. The structured format is designed to surface what participants already half-know but haven't yet articulated clearly enough to act on.
8–12
Participants per cohort Small enough for direct feedback on your specific site, large enough for genuine disagreement.
1
Topic per session No agenda drift. Each seminar goes deep on a single facet of search — technical, content, or structural.
60+
Days of post-session access Recordings and shared documents stay available well after the live date — implementation takes time.