Kelamipud started in 2022 because most SEO education was either too shallow or too self-promotional. Someone had to do it differently.
We run structured seminars for people who want to understand how search actually works — the indexing logic, the crawl budget decisions, the signal weighting — not just which plugin to install. St. John's gives us a tight-knit community where questions are sharper and follow-ups happen in real conversations, not comment threads.
Every session is built around a specific problem someone in the room is actually dealing with.
Rashida Okafor came to a session in early 2023 with a site that had lost 60% of its organic traffic after a core update. She'd read the usual post-mortems. None of them fit her situation.
We spent 40 minutes in the session mapping her internal linking structure against Google's crawl depth recommendations. The issue wasn't content quality — it was that her most important pages were five clicks deep from the homepage. Fixing that took two weeks and a spreadsheet.
That's the format. Someone brings a real problem. The group analyses it using current tools — Screaming Frog, Search Console, Ahrefs — and we work through the logic together. No PowerPoint slides with vague frameworks. Just a specific site, a specific issue, and a structured way of thinking about it.
Most ranking problems start in the crawl layer, not the content layer. We go through how Googlebot actually navigates a site and what slows it down.
A keyword cluster only works when the page it leads to actually matches what the searcher expected to find. That gap is where most content strategies fall apart.
Link building still matters, but the reasoning behind which links move the needle has changed considerably. We look at what the research and real case data actually shows.
